NAVANA LIMITED

NAVANA LIMITED, the flagship company of the NAVANA GROUP (previously Islam Group) was established in 1964 by the then Group's founder Mr. Jahurul Islam and had an auspicious step into the business under an exclusive distributorship agreement with TOYOTA of Japan to market Toyota cars in the then East Pakistan.

It was indeed a great honour for our the then Chairman Mr. Jahurul Islam and the Vice Chairman Mr. Shafiul Islam Kamal (now Chairman of NAVANA GROUP) who are entrusted in the business community as pioneer in the business arena of the country. Due to the dynamic leadership of the key figure of the Group, with in a short span of five years, Toyota Corona, nicknamed the "Miracle Car" captured 80 percent of the 1300-1500 cc Volkswagen, Opel, Hillman, Austin, Morris etc. This was a tremendous marketing achievement set forth by NAVANA, Toyota is still enjoying. As an outcome of NAVANA's pragmatic marketing strategies and huge efforts Toyota Car's resale value has been reached the highest level in Bangladesh compared to that in other countries which has been appeared as major factor influencing customer's buying decision in favour of Toyota. The market subsequently and till today associated with the name of Toyota as symbol of reliability, durability and quality.