Chief Marketing Officer, Lubricant Division

ইন্ট্রাকো গ্রুপ Dhaka

New 1 month, 2 weeks ago

Responsibility

  • Setup the growth planning, aligning with Lubricants Roadmap strategy. In field support to sales teams on the implementation of B2B, B2C and marketing initiatives to support accelerated growth for channels.
  • Support the development of and help implement network plan, including Go-forward Distributor footprint.
  • Support development of local recruitment and on-boarding processes of distributors meeting global and local standards.
  • Work with local/regional Pricing and Marketing teams to establish indirect pricing strategy.
  • Define optimal direct / indirect prospecting rules for targeted sectors. Support customer transfer process development and implementation to distributors as appropriate.
  • Ensure strong implementation and take-up of key Policies, Track and drive the implementation of network sustainability reviews, marketing initiative development and implementation
  • using standard processes and tools;
  • Monitoring and assessing competitive channel and distributor marketing activities and support the development of central and local programmer to utilize opportunities or deal with risks as well as coaching and acting as Marketing Focal Point for the department.
  • Visit target customers on a regular basis to promote Lubricants products,
  • initiate new projects, obtain new approvals and generate new business for lubricant and rust preventive additives.
  • Technical sales presentations to customers to promote the products.
  • Develop and execute a sales plan/territory and customers coverage plan to achieve agreed upon sales volume goals and sales growth targets (one year, three year, five year sales goals).
  • Follow-up on sales call reports, sample requests, customer projects and other requests from customers.
  • Work closely with Technical Service department to develop performance data, solve customers' formulating problems and provide technical assistance to customers.
  • Initiate technical testing and product optimization proposals for specific customer projects and to support the needs of customers and new business opportunities.
  • Write visit reports and periodic sales and market reports.
  • Support Sales Manager in sales budgeting and pricing issues. Participates in company-wide effort to maintain working knowledge and promote.
  • Qualifications

  • BS/MS in Chemistry/ Engineering major
  • Experience Requirement

  • BS/MS in Chemistry/ Engineering major
  • Experience Requirement

  • As per company HR Policy
  • Employment Status

    Full Time

    Job Type

    Experienced

    No. of Vacancy

    1

    Expired At

    Dec. 23, 2019, midnight