Forming strategic partnerships with organizations across industries, establishing localized alliances, ensuring communication & branding of rewards programs.
Maintaining liaison with brand alliance partners and regularly collecting data of offer effectiveness.
Overseeing My Aarong Rewards & Club Taaga operations and promotional campaigns.
Engaging in data mining of customer information to targeted marketing campaigns and ensuring customer data health.
Coordinating with cross-functional teams, vendors and assisting to improvise CRM systems.
