Implement ATL & BTL activities such as promotional activities, print advertisements, events, point of sales marketing etc. as per strategic objective
Direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties;
Co-work with respective trade channels and partners for promotional mechanism, special offers, instore display and POS materials;
Execute new product launches as per marketing strategies;
Coordinate digital and social media campaign implementations through working with various digital agencies;
Responsible for delivering innovative content across all social media platforms as per plan;
Responsible for content creation including design and copy writing for digital ads and related marketing collaterals as per marketing strategies;
Measure and report performance of all marketing campaigns;
Coordinate e-commerce business by executing online campaigns and promotions
Monitor competitor’s activities through print, TVC advertisements and data analysis, as well as current market performance and trends;
Qualifications
Master degree/MBA major in Marketing or Business Administration from any reputed universities.
Experience Requirement
2 to 5 year(s)
The applicants should have experience in the following area(s): Brand Marketing
The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, Food (Packaged)/Beverage, Healthcare/Lifestyle product, Manufacturing (FMCG)
Experience Requirement
An intensive and high quality training program, personal development program and continuous career development opportunities.
Excellent working conditions.
Collegial, comfortable and professional working environment.
