Are you passionate about marketing and ready to make a significant impact in the fintech industry? We are seeking a highly skilled and motivated Marketing Strategist to join our dynamic team. As a Marketing Executive at our fintech solution, you will play a key role in promoting and driving the adoption of our innovative solutions in the USA market for cross-border payments solution.
Responsibility
- Develop and implement comprehensive marketing strategies to drive the awareness, adoption, and usage of our card products in the USA market.
- Conduct market research to identify target customer segments, market trends, and competitor analysis, utilizing data-driven insights to inform marketing strategies.
- Collaborate with cross-functional teams to create compelling marketing campaigns, including digital marketing, social media, content creation, email marketing, and PR initiatives.
- Oversee the planning, execution, and optimization of marketing campaigns, tracking key performance indicators (KPIs) and ensuring objectives are met.
- Manage and analyze marketing budgets, making data-informed decisions to allocate resources effectively.
- Build and maintain strong relationships with external partners, agencies, and influencers to maximize marketing opportunities and expand brand reach.
- Monitor industry trends and emerging technologies to identify innovative marketing opportunities, staying ahead of the curve in the fintech space.
- Measure and report on the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience (5 years) as a Marketing Manager, preferably in the fintech or financial services industry and cross-border payments.
- Strong understanding of the USA market landscape, consumer behavior, and marketing trends.
- Experience in promoting financial products, preferably debit cards or payment solutions.
- Proficient in utilizing digital marketing channels, including social media, content marketing, SEO, and email marketing.
- Analytical mindset with the ability to interpret data, track performance metrics, and optimize marketing campaigns for maximum impact.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Results-driven and goal-oriented mindset, with a track record of achieving marketing objectives.
- Creative thinking and problem-solving skills, with the ability to develop innovative marketing strategies and campaigns.
Location: Dhaka, Bangladesh
Join our innovative fintech company and be part of a team dedicated to revolutionizing the payment experience in the USA market. We offer a competitive salary, comprehensive benefits package, and a supportive work environment that fosters growth and development. If you’re ready to take on this exciting challenge, apply now and let’s shape the future of payments together!
To apply, please submit your resume, cover letter, and any relevant marketing portfolio or samples to [email protected].
Only shortlisted candidates will be contacted.